More and more people are creating businesses with great motivation and desire. Some of them are theoretically acquainted with the processes of building a company or a brand but not with the intricacies of the trade. They have little or no experience and quickly make the wrong decisions. And this often leads to liquidation.

This book aims to uncover the secrets and tricks of successful business ventures. To debunk the myths that have been practiced in the past. To give an initial boost to motivation and productivity.

A book that Refutes Business Cliches and Provides Detailed Arguments.