Improving personal standards is one of the most important things for a happier life. This can be described with a single word - stretching. And it's not about physical exercise but about expanding our desires and ambitions beyond our comfort zone.

The concept of the comfort zone is often encountered in the theories of personal development. However, few people realize exactly what it means. The comfort zone is the place where we feel calm. It's a familiar and safe place for us. When we're in this zone, we don't feel the need to expand our ambitions in other areas. Standing constantly in our comfort zone is extremely dangerous because we'll never realize our true potential. It's necessary to periodically step out of the comfort zone, although the process is difficult.