We all make decisions naturally, without thinking about what determines them. Even the most experienced and intelligent people make mistakes. But can these errors be avoided? How do we ensure that we always make the right decision? Can we trust our intuition? And how do our biases stop us from seeing things?

In this practical and useful read, we will get answers to these and many other questions. Behavioral science provides a very precise answer to the puzzle of decision-making. People do not obey the economist's theoretical rational decision-making model and make mistakes. Systematic, non-random, predictable mistakes.