When it comes to shopping, the question of our consumer culture always arises. Is there a method of purchasing when we dive into the frenzy known as shopping? Why do we buy in the first place? Which products are necessary for us and which aren't so much? Are relationships between manufacturers, retailers, and consumers important to achieving the result-purchased goods?

"Why We Buy" is a wonderful practical guide. The reading provides creative advice on how to adapt to an ever-changing consumer. It doesn't just examine the stores. It focuses even more on the ways of interaction between people and them. Useful for merchants and fun for shoppers.

At the core lies the question of customer observation. Tracking their habits, how they respond to prices, or where the product is placed. The good merchant carefully researches his current and potential customers and, based on the results, makes decisions: where and how to arrange various items to generate the possible profit.