This Brief focuses on competition and strategy. It's not a business textbook but a readable guide that will point you to a certain way of thinking. You'll learn to recognize good and weak strategies when you encounter them. Here are the developments of Michael Porter. But why are they so durable, different meaningful? The answer is simple. Porter has an array of intelligence and successfully connects economic theory to practical business. He focuses on permanently acting principles and his theory applies to all cases. Porter's ideas are widely used in practice by government and business leaders all over the world. His concepts serve as a fundamental foundation in the field of strategy.

The striving to be the best is purely intuitive. But this can be self-destructive in terms of gaining competitive advantage. Size and growth matter, but only if they yield a profit. The reverse also leads to failure. You don't need to please everyone possible. If some of the users are "unhappy" then your strategy is on the right track. A good strategy also involves what an organization WILL NOT do, not just what it will do. A successful strategy involves many choices rather than just one. The relationship between these choices matters too.