Success in the consumer revolution requires change. We are entering a new era of business and consumerism. But the role in determining the future is ours. We connect to each other and create a strong information network. And this network shapes and manages markets. We are all part of this era of social consumption - consumers or business people. Each of us must find our own way and reach the most effective use of social media. It does not matter whether it concerns our personal or professional life. Because nowadays, the digital world penetrates every aspect of our lives. However, this network has both its pros and cons. And in this case, the good and the bad are the same - they give everyone the right to speak up. It may seem scary, but everyone has to climb to the top of the digital mountain. Because this is the only way to enjoy the view of the new world that opens from the top.