Each company strives for business growth. The strategies of the different players in the market are different. Some invest in marketing, others in improving the product, and others in the best specialists. Each approach delivers results, but the analysis of companies in the star category shows the following: the biggest businesses in the fastest-growing markets have adopted the approach of simplification. Looking back at the business history from 100 years ago until now, we see how this strategy has brought huge profits to its followers. It has two varieties, each successful: simplifying the price and simplifying the proposal.