Contagious
author:
Jonah Berger
Publish date:
2023-03-17
  • Language
    English
  • Category
    Business
  • Length
    14 minutes
description

Offering something new and, of course, you want everyone to notice you. The world today is full of advertisements. Yet people ignore them and what the people around a certain product or service say. But why is it that some products are talked about more than others? Why do certain rumors become contagious? Answers to these questions and many others related to marketing can be found here.

The success of a new hit on YouTube or of a new brand depends not so much on advertisements as on the information about them passed from mouth to mouth. And as incredible as it may sound, this oral transmission is based on a certain model. In this brief, you will find six steps that can lead to enormous popularity and success for any product or service you offer. Learn to create not just a product but also an issue to discuss.

Contagious
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