Blue Ocean Strategy
Publish date:
2023-03-14
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LanguageEnglish
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CategoryPersonal development
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Length
12 minutes
description
There are no easy journeys or cloudless relationships. There are no eternal winning companies and industries. This reading encourages companies to break away from the "red ocean" of competition. It shows how to create a market space that debunks this competition. Instead of targeting already existing consumption, which often decreases, the blue ocean strategy is based on the opposite. This model relies on increasing demand and eliminating competition. This book shows how to achieve real success and emerge from the depths of the blue ocean.
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